When choosing a CRM people usually look at features; the currency of the price is easy to miss. Yet for a small business in Türkiye, this detail directly affects the yearly cost.
What is exchange-rate risk?
In a dollar or euro-priced CRM, the monthly fee may look fixed, but the amount you pay in TL depends on the rate. When the rate rises you pay more for the same software; budgeting gets harder.
A simple comparison
Say a piece of software is 12 dollars per user per month. For a five-person team that's about 720 dollars a year. As the rate changes, so does the TL equivalent; the plan you made at the start of the year may not hold by year-end.
The advantage of pricing not tied to a foreign currency
When a product is not priced in a foreign currency, you don't have to redo your budget every time the exchange rate moves. For a small business, that means less recalculation and fewer surprises.
Which suits whom?
For global teams and companies with dollar revenue, foreign-currency pricing may not be an issue. But for a small business with TL revenue, keeping the cost in TL and fixed is more comfortable.
In short
Judge the price not just as a number, but as currency and predictability too.